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Protective Packaging Solution for a French Beverage Company
A Paris-based beverage company that sells natural drinks in glass bottles approached us with a packaging challenge. As a primarily online business, they needed a solution that would safely transport their fragile products while reflecting their brand values and aesthetic.
The Challenge: Safe Transit for Fragile Products
Shipping glass bottles presented several specific requirements:
- Protection – The packaging needed to absorb shocks and prevent damage during shipping and handling.
- Secure Positioning – Each bottle required proper stabilization to prevent movement and potential breakage.
- Environmental Responsibility – The client wanted packaging that would align with their sustainability commitments.
- Brand Experience – The packaging needed to represent the company's quality standards and aesthetic.
Our Packaging Solution
Reinforced Shipping Structure
We designed corrugated boxes with appropriate thickness and strength to provide impact resistance during transit.
Custom Protective Inserts
We developed molded inserts that hold each bottle securely, preventing movement and providing cushioning against impacts.
Brand-Aligned Design
The exterior and interior elements were designed to create a cohesive presentation that reinforces the client's visual identity.
Sustainable Materials
We selected FSC-certified cardboard and recyclable materials that minimize environmental impact while maintaining structural integrity.
The Outcomes
Reduced product damage during shipping, resulting in fewer customer service issues
Optimized material usage that provides necessary protection without excess weight or cost
Decreased product replacement expenses through better in-transit protection
Alignment with the client's environmental values through responsible material choices
Key Considerations for Beverage Packaging
Product safety must be the primary consideration when designing packaging for fragile items
Internal stabilization systems are as important as external protection
Sustainable materials can be selected without compromising structural integrity
Packaging serves as an extension of the brand experience for online purchases
Protect Your Products in Transit
If you're facing challenges with shipping fragile products safely while maintaining your brand standards, we can help develop a solution tailored to your specific needs.